About the IDM
The IDM exists to support, encourage and improve marketing performance with development programmes to help you be the best you can be
The Institute of Data & Marketing – part of the Data & Marketing Association (DMA) – advances the careers of marketers through world-class learning.
For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what you do.
Our learning syllabus is crafted by our tutors – handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.
Our full learning portfolio offers study options for individuals and business corporate packages, with short and long study options that include professional qualifications, certificates and awards.
As part of the Data & Marketing Association, we provide training and qualifications to their members. A key focus is micro-upskilling to help your teams learn at the point of need in a time-efficient way.
Everything you need to boost your career, under one roof.