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How can brands use Facebook live?
Blogs
Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...
Five Flawed Assumptions Presenters Make and How to Solve Them.
Blogs
We all make assumptions. Quite often they're a useful short-hand that makes us efficient. But they can form barriers that can keep us where we are...
IDM Knowledge and Network: Go for Growth - Chris Gentle
Blogs
Full video presentation of Chris Gentle, Partner for Insight and Research, Deloitte, 29 April 2014, Deloitte Auditorium. A launch pad for...
STOP! Don't start with Social Media until you have applied a SWOT analysis
Blogs
One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with...
Are fake news and high profile gaffes saving twitter? What can we learn from the mistakes?
Blogs
There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...
Your Content Marketing Needs Content Gap Analysis: Here's How To Do It
Blogs
With a dizzying array of options from humorous videos to white papers it’s hard to know what’s right for your brand, and most importantly your...
Mark Brill
Page
CEO, Formation
DMA Telemarketing Guide
Best Practice Guides
Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...
3 reasons to be cheerful about Marketing Automation
Blogs
To paraphrase Ian Dury, I think we have 1, 2, 3 reasons to be cheerful looking at marketing automation (MA) today. 1. MA is the new...
5 essentials of an effective digital transformation programme
Blogs
In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...
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