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Writing for Content Marketing
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Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve...
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Use code FESTIVE50 to receive 50% off selected qualifications
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There's never been a better time to be a marketer
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Two months into the IDM CEO role and I've never been more excited about a new job. After the tough economic times and the unprecedented changes...
Review and improve your customer experience on mobile
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Today's mobile device - whether a tablet, smartphone, hybrid or watch - empowers us to control so many parts of our lives, day and night. Our...
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Successful marketers never stop learning, and the IDM Continuing Professional Development (CPD) programme is an invaluable...
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Creating a content email strategy
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As a copywriter, I've always been an advocate of using content to improve your current marketing strategies. Yet, it is only in the last year that...
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